As the summer continues its course through the calendar year, cocktails hit the peak of their demand. Cocktails are one of the best beverages to cool off with under the hot summer sun. It is not just that they are over ice. It is the combination of all the ingredients working together to wake you up and tease the senses during the hot day or night. It is not a coincidence that most well-known cocktails were invented in hot and tropical places: Mojito in Cuba, Daiquiri in Miami, Caipirinia in Brazil Piña Colada in Puerto Rico… the list goes on!
In 1948 when David A. Embury was publishing the book “The Fine Art of Mixing Drinks” little he knew it will become a classic cocktail book, praised 70 years later. The book attempted to put an order to the mess of the cocktails and all the different mixed drinks that right after the end of the second World War became a growing trend. He laid down a few simple rules and concepts that can be a guide, a compass for every bartender. The peak era of the cocktails was in the 60s. The Rat Pack and James Bond made cocktails cool. And then came the 70’s. The Dance floor was steamy hot. The dancers need to cool down and get energy. Slowly the Martini and the Manhatan gave their place to neon colored sissified drinks.The 90s came along and Jazz, Blues and the Funk all became popular again. And just like a whole new generation was rediscovering the music, the cocktails became popular again. The bartenders gave up the colorful drinks for tasteful drinks. The globalization brought in the scene new high proof alcohols and more exquisite flavors. Suddenly David A. Embury’s book was rediscovered. The old copies skyrocketed to hundreds of dollars. It went back in press. David did not dictate, he suggested. He suggested 5 simple rules.
Masticha is also know as the greek vanilla since it used to flavor the deserts in greece before the fabulous vanilla appear in the picture. Personally although I don ‘t want to get into the game of supporting one versus the other, but I just think that mastic is more versatile and can substitute vanilla in 90% of the deserts. A different taste, but equally tasty. It was used since the ancient times, for various applications mainly for the hygiene of the mouth. Currently the market is flooded with pills, mouth wash, gum and palms that carry as basic ingredient the masticha resin. So much that is actually easier to find the masticha products than the masticha itself.